Beyond Disruption: Branding as an Evolutionary Filter
In recent years, our world has been changing at such an incredible pace that words like “transformation” or “disruption”, which were so popular in business and marketing circles just five years ago, seem to fail to reflect the present reality.Photo by…
January 12, 2026
The End of Anthropomorphic Branding: When the Inhuman Becomes Relatable
From ancient myths to AI, we’ve always tried to make the inhuman more human. But what if the future of branding lies in going beyond human?Photo by The New York Public Library on UnsplashLong before brands, advertising, and marketing, there were myths.The human…
October 19, 2025
How Brands Will Survive the Non-Human Pace of Time
In a life lived at hyper-speed, what kind of relationships can brands still build with their audience?Photo by Pawel Czerwinski on UnsplashThe speed of life is starting to feel… inhuman.Do you ever feel like you’re falling behind — struggling to keep pace with…
September 1, 2025
Attention Fatigue: When Everyone Speaks, but No One Listens
We’ve optimized marketing for attention. But in the process, we’ve forgotten what attention is actually for.Photo by Adrien Olichon on UnsplashThe Paradox of AttentionWherever attention flows, money tends to follow. That’s the mantra of today’s marketing — and yet, when brands rush to follow,…
April 24, 2025
Do I Even Need a Brand?
In an AI-powered, performance-driven world, what kind of brands still make sense — and for whom?Photo by Jose Manuel Esp on UnsplashBrands aren’t what they used to be — and maybe that’s okay. In this piece, I explore what makes a brand different from a trademark,…
April 14, 2025
Will Brands Survive the Third Wave?
After 20 years in branding, I’ve seen three major shifts. The third one is already unfolding — and it’s unlike the others.Photo by Daniel Pichardo on UnsplashBranding has come a long way — but somehow, it’s more confusing than ever.I’ve been watching the shifts, both subtle and…
April 10, 2025